Berlin, May 16, 2022 – Guntram Friede joins the luca management team as the new Chief Marketing Officer (CMO). Friede was previously Head of Marketing at Salesforce subsidiary MuleSoft and brings many years of experience inbuilding marketing teams and implementing marketing strategies and campaigns in the Software as a Service (SaaS) sector. In his new role, he will actively support the rollout of the new luca functions– such as “luca Pay” – in the catering and event industry.
Patrick Hennig, CEO of luca says: “We are proud and pleased that with Guntram an experienced expert with extensive marketing expertise in the tech sector comes on board. In the coming months, we will gradually roll out our new features to digitize the customer journey in restaurants and, with Guntram‘s help, further increase luca’sprofile as a secure and efficient digital solution for hospitality and culture.”
Guntram Friede says, “I’m very much looking forward to accompanying the reorientation of the product and repositioning luca as a strong brand in the European market.”
Guntram Friede holds a Master’s degree in Corporate Strategy & Governance from Nottingham University Business School. Before joining luca, he spent ten years in various positions for Salesforce, including Head of Marketing in Switzerland and Head of Marketing EMEA at thesubsidiary MuleSoft. Earlier, he worked as business development manager for AVL, the world’s largest independent automotive engineering, simulation and testing company.